When a logo project is the right starting point
A focused logo project can suit a new business that needs a recognisable mark and agreed final files before launch. It works best when the business name, audience and offer are already clear. Ask how the logo will perform on a phone, a business card and a sign, rather than judging only a large presentation image.
At Liquid Flame Design, Gold focuses on logo concepts and final files. Platinum adds stationery and a social media kit. Check the branding packages for the current inclusions; broader strategy, messaging, guidelines and applications are scoped separately.
When you need a wider identity system
A wider identity is useful when several people or suppliers create materials for your business. Logo variations, colours, typography and layout rules help the work look connected across a website, proposals, packaging and social posts.
A rebrand may also need decisions about positioning and messaging before design begins. The brand identity service explains the wider system. Agree which strategic and visual elements belong in the proposal rather than treating every item as part of a logo package.
Write a brief beyond “make it modern”
- Explain what you sell and which customers you want to reach.
- Describe the impression you want the business to create.
- Share the current identity and explain what is working or confusing.
- List the first applications: shop signage, labels, invoices, website or social profiles.
- Specify languages and scripts needed for the actual audience.
- Identify one decision-maker and a clear review process.
If your business serves more than one market, describe each audience. Specify any language versions needed and agree who supplies and approves translations before final files are produced.
Check the final files and usage rules
Ask for agreed web and print formats, colour specifications, reversed versions and guidance on minimum size and clear space. Specify editable master files where required. Confirm font and asset licences and how other suppliers can use the delivered work.
A useful handover should let your printer and web developer use the identity without guessing. If you need brochures, stationery or other print materials, include those applications in the brief.
Judge consistency in real applications
Look at our branding and design portfolio and ask how the identity translates into the materials your business actually uses. Review legibility at small sizes, the fit with your audience and consistency across applications. A design mockup demonstrates appearance; it does not prove a sales increase.
Before commissioning a new website, settle the logo, colours and typography or plan the two projects together. It reduces avoidable changes once the site design is under way.
Turn the brief into a clear scope
Tell us what your business needs, what is ready and where you need help. We will agree deliverables and costs before work begins.
