Digital marketing is the use of the Internet, mobile devices, social media (facebook, linkedin, twitter, instagram, YouTube), search engines (Google, Yahoo!), and other channels to reach consumers.
You may have heard of terms such as ’email marketing’, Pay-Per-Click Advertising (PPC), Search Engine Marketing (SEM) and Search Engine Optimisation (SEO). These are some of the tools that make digital marketing happen.
The 5Ds of Digital Marketing
The 5Ds define the opportunities for consumers to interact with brands and for businesses to reach and learn from their audiences in different ways. Click below to have a glance at what 5D’s.
Audiences experience brands as they interact with business websites, e-Commerce websites, Social Media, and mobile apps typically through a combination of connected devices including smartphones, tablets, desktop computers, TVs and gaming devices.
Most interactions on these digital devices are through a browser or apps from the major platforms or services such as Facebook, Instagram, Google,YouTube, Twitter and LinkedIn.
Various paid, owned and earned communication channels for reaching and engaging audiences including advertising, email and messaging, search engines and social networks.
The insights/analytics businesses collect about their audience through their interactions with businesses online and on social media, which now needs to be protected by law in most countries.
The marketing technology or martech stack that businesses use to create interactive experiences from websites and mobile apps to in-store kiosks and email campaigns.
This I guess is the million dollar question! Does my business need digital marketing?
Let’s take a closer look at digital marketing and social media marketing. Is there a difference between the two? Digital marketing goes beyond the Internet and tries to reach people in the off-line world using digital means whilesocial media is limited to the boundaries of the Internet. A Digital Marketing campaign may include one or more components such as Internet Advertising, Mobile ads, TV, SMS etc.
With COVID-19 traditional brick and mortar businesses have had to close down or re-think their business strategy. How? The answer: Harness the power of social media, the internet and use this digital platform for your brand growth strategy. If you didn’t use e-Commerce before, now is the time to create your e-Commerce webstore. If you have a website, make it e-Commerce ready or the alternative, lose ground to competitors who are doing this and face closure.
“But how do I do this? It’s all greek to me!” You say? Don’t panic. It all comes together with a digital marketing strategy, developed by experts such as ourselves in conjunction with your valued input.
‘Sink or swim’ would be a good term to use at this point. Don’t be scared, digital marketing companies are available and they all don’t cost an arm and a leg. Speak to Liquid Flame Design today and let our digital marketers take your brand to heights it has never gone and build your brand presence online and grow your customers even in these difficult times, so that once the good times return ( and they will!) you will be there to greet your customers in person!|
Do you have a logo? Need one designed? Could you design your very own logo for your business? Find out in this article.
From new ideas to improve your search results, smarter paid advertising campaigns, to better ways to connect through social media and offline mediums, our digital marketing team continually look for innovative ways to connect your brand with the right online and offline audience.
Taking a hands-on approach, digital marketers from Liquid Flame Design work closely with you through each step of the process to give your business the return on investment and growth that you’re looking for. Together lets start turning traffic into leads and leads into customers with Liquid Flame Design as your digital marketing agency in Colombo, Sri Lanka.
Our digital marketing services are for everyone in Colombo, Sri Lanka SME’s, home businesses and corporates around the world looking for value for money digital marketing services.