The big companies have you out gunned? Possibly. Does that mean you give up ? Never! Build your brand!
The good news is quality logo design and designers are more affordable than you think. It’s like you thought digital marketing was beyond your budget, or a decent eCommerce website, now you know its not. You just have to look around a bit. So the question is, will any old logo do?
Let’s follow the principles that the big businesses follow and see if we can take some pointers about logos and their value for your business.
Having a professional looking, well designed logo builds trust. Potential customers are more likely to do business with you if you have a well-designed logo. Why? You only have one chance to make a first and lasting impression. Make your logo count! It is a window to your brand. A great logo design is an absolute must for any new business looking to stand-apart from the competition and authentically connect with their customers.
So any old logo made in Microsoft Word will just not do, that just tells me a potential customer that you don’t care, you’re cheap (among other reasons I’m sure). The logo for your business has to be designed perfectly to reflect the values and what the company is all about. That doesn’t mean that your logo is going to be the next golden arches ok? Dream big, it’s good, well done, in reality when you’re starting out with your logo, one of the most important characteristics is that the text of your company name is clear and easy to read at a distance, as it may appear on vehicle signage, building signage, posters or some other place where the logo is seen at a distance. Clear and easy to recognize is also important for the symbol you settle for in your logo design.
Good, effective logo design should have at its core the following:
- Embody Your Brand.
- Be Instantly Recognizable.
- Be Versatile.
- Be Timeless.
The logos below are just that in our opinion.
Let’s look at an example. Liquid Flame Design.
Oh yeah! Read on. It’s exciting! We’re actually talking about our own branding! Before that, why not watch a quick video we did on the importance of using a professional design service to create your brand, it’s quite a fun video whilst educational of course!, then after that lets look at the evolution of our very own logo!