SHIFT Leadership Transformation Framework- Logo Design

SHIFT™ is the signature leadership and mentoring model of Lotus Transformations, representing the five transformative phases of personal and professional growth:

Self-Awareness, Horizon-Setting, Innovation, Focused Action, Transformation.

Liquid Flame Design was tasked with creating the logo for SHIFT™. 

The Design Brief
The logo should convey the idea of inner awakening, evolution, and clarity through change — combining calm elegance with executive authority.

  • Distinct yet complementary to the Lotus Transformations parent brand.
  • Visually represent the five phases — ideally through form, flow, or movement.
  • Evoke a sense of balance, elevation, and transformation.
  • Feel premium, timeless, and human-centered — suited for executive audiences and global programs.
  • Work across print, digital, and merchandise.

 

CATEGORY

Graphic Design – Logo Design

SKILLS NEEDED

Adobe Illustrator and free hand sketching

CONCEPT & DESIGN

Liquid Flame Design

SHIFT Leadership Transformation Framework Logo symbol
SHIFT Leadership Transformation Framework Logo

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