SHIFT Leadership Transformation Framework- Logo Design
SHIFT™ is the signature leadership and mentoring model of Lotus Transformations, representing the five transformative phases of personal and professional growth:
Self-Awareness, Horizon-Setting, Innovation, Focused Action, Transformation.
Liquid Flame Design was tasked with creating the logo for SHIFT™.
The Design Brief
The logo should convey the idea of inner awakening, evolution, and clarity through change — combining calm elegance with executive authority.
- Distinct yet complementary to the Lotus Transformations parent brand.
- Visually represent the five phases — ideally through form, flow, or movement.
- Evoke a sense of balance, elevation, and transformation.
- Feel premium, timeless, and human-centered — suited for executive audiences and global programs.
- Work across print, digital, and merchandise.
CATEGORY
Graphic Design – Logo Design
SKILLS NEEDED
Adobe Illustrator and free hand sketching
CONCEPT & DESIGN
Liquid Flame Design

