What is a Logo, you ask and do you need a logo designed by an expert?

A logo is a small, symbolic piece of artwork that represents a business. Your Brand.

Some logo designs have powerful symbolic association connected to people’s memory (see this is what you want for your brand/company too). For example, the McDonalds golden arches logo design.. You see that and you associate it with McDonald’s (Delicious junk food that is oh so gooood?)

Big businesses have a lot of money and resources to throw their weight around and allow them to get their custom designed logo to be recognizable such as the example above.

Small businesses don’t have that luxury. So what do you do? Hope for the best? Word of mouth advertising? Referrals? Forget about the logo design that is so important? Do you think then, “Let’s get a logo designed just for the sake of it”? Will that do? Please don’t think that way! Why? Logo design is vital. Read on.

Will Any Logo Design do?

The big companies have you out gunned? Possibly. Does that mean you give up ? Never! Build your brand!

The good news is quality logo design and designers are more affordable than you think. It’s like you thought digital marketing was beyond your budget, or a decent eCommerce website, now you know its not. You just have to look around a bit. So the question is, will any old logo do?

Let’s follow the principles that the big businesses follow and see if we can take some pointers about logos and their value for your business.

Having a professional looking, well designed logo builds trust. Potential customers are more likely to do business with you if you have a well-designed logo. Why? You only have one chance to make a first and lasting impression. Make your logo count! It is a window to your brand. A great logo design is an absolute must for any new business looking to stand-apart from the competition and authentically connect with their customers.

So any old logo made in Microsoft Word will just not do, that just tells me a potential customer that you don’t care, you’re cheap (among other reasons I’m sure). The logo for your business has to be designed perfectly to reflect the values and what the company is all about. That doesn’t mean that your logo is going to be the next golden arches ok? Dream big, it’s good, well done, in reality when you’re starting out with your logo, one of the most important characteristics is that the text of your company name is clear and easy to read at a distance, as it may appear on vehicle signage, building signage, posters or some other place where the logo is seen at a distance. Clear and easy to recognize is also important for the symbol you settle for in your logo design.

Good, effective logo design should have at its core the following:

1. Embody Your Brand.
2. Be Instantly Recognizable.
3. Be Versatile.
4. Be Timeless.

The logos below are just that in our opinion.

Let’s look at an example. Liquid Flame Design.

Oh yeah! Read on. It’s exciting! We’re actually talking about our own branding! Before that, why not watch a quick video we did on the importance of using a professional design service to create your brand, it’s quite a fun video whilst educational of course! Then after that let’s look at the evolution of our very own logo!

Original Logo – Dark, Drab, Yes you could say it is memorable however, is it easy, in the sense of a logo? Is it even close to McD’s? No! All it is conveying is fire coming out of the water ie, Liquid to Flame portraying that tag line we had those many years ago: Ingenious, Creative, Unique. The brief from the top was, make it ‘pop’ let the idea of water and flame come through. Voila! – Original Logo.

The evolution to the ‘Symbol’ – Brief: Modern, the solutions we provide are endless when it comes to internet and digital, thus the idea for ‘infinity‘. The infinity symbol was used and redrawn and colours that would reflect our brand image were added in and the logo was given a 3D look and there you have it the new branding for Liquid Flame Design. An easy to remember, print, replicate and as you have seen on this website its available as a symbol too!

Anyways that was our bit about our new logo design. We love it and we hope you do too! We would love to create one for your business. Why not talk to us right now?

Drop us a text on WhatsApp Connect on Messenger

Now how do you get your custom designed logo to stand out? One word: ‘Symbol’.

Please don’t have a logo that someone turns around and says those dreaded words ” What does it mean?”

While it might take you a few decades to become the next McDonalds, having something memorable about your logo is a good idea. Some businesses do this by using interesting text or modifying part of the text in the logo to not just be a standard font. Other businesses do this by adding some sort of illustrated icon alongside the text part of the logo such as in the case of Liquid Flame Design Logo. One useful aspect of having an icon is that you can use the icon on it’s own in some situations as well.

So the take home from here? Symbol? Check!!!

Have a look at how Coca Cola and McDonalds play with their ‘Symbols’.

Who are you? No Really? Who are you as a brand? Is it important? Read on.

Why You Need A Symbol

Would you like to work with a company or an individual whose logo is just yuck? No! People want to work with professionals, you may be in your own garage running a one-man-operation it doesn’t matter, as long as your work speaks volumes and your logo draws them in (remember it is a window to your customers). They want to work with leaders in the space. They want to know the company they’re doing business with knows what they’re doing and is going to do an amazing job. And a great logo separates the amateurs from the professionals.

Your logo is the perfect opportunity to place your unique selling points (what makes you- You!) front and center for the world to see.

What are you about? Are you fun and casual? Traditional and trustworthy? Edgy and tech-forward? You want to be sure who you are is communicated in your branding so you connect with the right audience. And there’s no better opportunity to showcase who you are than in your logo.

The first thing potential customers will do to figure out whether you’re an amateur or the real deal is check out your brand presence, whether it’s on your website, Facebook page, or driving past your business to check out your signage.

And what do all of those things have in common?

Your logo is plastered all over them. So yes.. Logo design, proper logo design is essential. It tells the customer who ‘you’ are. Hope your are convinced now that any old logo design won’t do for your business. You need a logo designed by professional designers. We know a few. connect with us and we can discuss!

Stand Out From the Competition.

A great logo is like wearing your sharpest business suit and making a first impression that says you’re a business force to be reckoned with.

Do yourself a favor and make a good first impression with your logo. Your future business will thank you.

Logo design is a skill and our designers have the skills and the ability to create the ideal logo for your business. In addition to that we will help you to promote your brand and to improve your search results, smarter paid advertising campaigns and better ways to connect through social media and offline mediums, our digital marketing team continually look for innovative ways to connect your brand with the right online and offline audience.

Once our design team create the logo that you love Liquid Flame Design Digital Marketing Team are able to work closely with you to give your business the return on investment and growth that you’re looking for. Together lets start turning traffic into leads and leads into customers with Liquid Flame Design as your digital marketing agency in Colombo, Sri Lanka.

Our logo design services are available for everyone not only in Colombo, Sri Lanka, but alos  SME’s, home businesses and corporates around the world looking for value for money logo design, re-design, webdesign and developement and branding services.